Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. The long-tail theory says that as we become more diverse as a society the yellow end of the above graph will stretch forever and get taller. There are some big hits that get the majority of attention, and after a few hits the graph falls sharply. If we were to graph “popularity” of most things with “popularity” being the Y axis and the rank order being the Y axis, we’d get something like a power law graph:
There’s a concept we need to be familiar with known as the “long tail.” We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future.
#Buzzbundle changelog software
So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it.
Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. Most don’t even last a week before everything you’ve done disappears and your work evaporates. It gets harder to beat Google every day, and Google gets faster at shutting down spammy sites every day. Some of that stuff works very short term, but Google is smart and it is getting smarter. Automated software like RankerX, GSA SER, and Scraperbox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. The sophistication of the algorithms they write is incredible bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms.
#Buzzbundle changelog how to
How Google Works In order to understand what we need to do for SEO let’s look back at how Google started, how it’s evolving today, and develop a groundwork from which we can understand how to get ranked on Google.įirst, we're going to reverse engineer what Google is doing, and then simply follow their rules, picking the right keywords, and get your sites ranked.
Consultants want to make it seem incredibly difficult so that they can charge you a lot, but I'll show you exactly how to do it, step by step, and you'll win. It’s also something that has a lot of faux veneer around it. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about.
#Buzzbundle changelog professional
SEO is simply not as hard as people pretend like it is you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. It's also one of the several chapters of a book I wrote, which you can purchase here So much so that I decided to call it "SEO is not hard."įormatting on reddit is hard, so it's also on Medium here. It's hard work, but it's not unreasonably hard. I have a chapter about that in my book, so I'm just going to publish it for free.įor what it's worth, I drive millions of dollars of traffic in the most competitive key terms online, including with new sites, so if you come in here to comment "this won't work" you're wrong. This is only one of the 17 chapters that read just like this.Īlso, the links I posted here are broken, but you can view the whole thing beautifully formatted on Medium hereĪfter my post about making money from an affiliate site was at the top of this sub for a couple days, I've received more than 50 PMs asking for more info on how SEO works and how to get authority sites ranking. Note: This is a chapter out of my Growth Hacking Book called Secret Sauce: The Ultimate Growth Hacking Guide.
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